Otherwhere Collective

ZeyZey

When is a logo not a logo? When it's a variable font of course!
When is a logo not a logo? When it's a variable font of course!

A dynamic expression of the energy experienced at a live music venue.

images of music dj and crowds at zeyzey miami

ZeyZey

Offering a fusion of music, culture, and culinary delights, ZeyZey is destined to be the heartbeat of Miami’s music scene. From Afro-Cuban funk to Brazilian disco, salsa, cumbia, and electronic fusion, it’s tunes resonate with the soul.

The Visual Identity

The ZeyZey identity was designed by the incredible studio Réplica. The vertical emphasis of the logo was perfect for creating a sense of rhythm and movement. Otherwhere® got involved to bring some musical motion to the logo for digital applications. 

Logo as Font / Font as Logo

The key here is making the logo as a font. It is customizable and has everything the client needs to make their own iterations of the logo—sizes, configurations, color, motion—just by typing on the keyboard. It can also be shared easily in a small file. Every letter on the keyboard is replaced with the letters Z, E, and Y, in various forms each of which is modular and re-composable. This can then be brought to life in different ways with the variable axes.   

Variable

The variable axes are used to give a sense of energy experienced at a live music venue, whether that be a representation of the music itself, crowds with their hands in the air, or bottles bouncing around on the bar. With motion we can give a sense of booming bass, air horns, line faders sliding up and down, or notes played on a trumpet. We can be loud and energetic, or quietly bob our heads at the back. 

A dynamic expression of the energy experienced at a live music venue.

Logo as Font / Font as Logo

The key here is making the logo as a font. It is customizable and has everything the client needs to make their own iterations of the logo—sizes, configurations, color, motion—just by typing on the keyboard. It can also be shared easily in a small file. Every letter on the keyboard is replaced with the letters Z, E, and Y, in various forms each of which is modular and re-composable. This can then be brought to life in different ways with the variable axes.   

Variable

The variable axes are used to give a sense of energy experienced at a live music venue, whether that be a representation of the music itself, crowds with their hands in the air, or bottles bouncing around on the bar. With motion we can give a sense of booming bass, air horns, line faders sliding up and down, or notes played on a trumpet. We can be loud and energetic, or quietly bob our heads at the back. 

The Visual Identity

The ZeyZey identity was designed by the incredible studio Réplica. The vertical emphasis of the logo was perfect for creating a sense of rhythm and movement. Otherwhere® got involved to bring some musical motion to the logo for digital applications. 

ZeyZey

Offering a fusion of music, culture, and culinary delights, ZeyZey is destined to be the heartbeat of Miami’s music scene. From Afro-Cuban funk to Brazilian disco, salsa, cumbia, and electronic fusion, it’s tunes resonate with the soul.

TALL
Extends the height of lettrs from half height to full height • Extends the height of lettrs from half height to full height • 
iopzey
WIDTH
Doubles the width of the letters • Doubles the width of the letters • 
iopzey
BUMP
Shifts the vertical position of the letters within the baseline and cap-height • Shifts the vertical position of the letters within the baseline and cap-height •
iopzey
BOOM
Increases the weight of the letters • Increases the weight of the letters •
iopzey
BOUNCE
Reduces the height of the letters within the height perimeters • Reduces the height of the letters within the height perimeters •
iopzey
TALL
Extends the height of lettrs from half height to full height • Extends the height of lettrs from half height to full height • 
iopzey
WIDTH
Doubles the width of the letters • Doubles the width of the letters • 
iopzey
BUMP
Shifts the vertical position of the letters within the baseline and cap-height • Shifts the vertical position of the letters within the baseline and cap-height •
iopzey
BOOM
Increases the weight of the letters • Increases the weight of the letters •
iopzey
BOUNCE
Reduces the height of the letters within the height perimeters • Reduces the height of the letters within the height perimeters •
iopzey

iopzey

TALL + BOUNCE + TALL + BOUNCE +
iopzey

zeyiop

TALL + WIDTH + BOUNCE + TALL + WIDTH + BOUNCE +
iopjkl

jkliop

TALL + BUMP + BOUNCE + (Static WIDTH 100) + TALL + BUMP + BOUNCE + (Static WIDTH 100) +
jkliop

nmwnmw

BOUNCE + BOOM + WIDTH + BOUNCE + BOOM + WIDTH +
nmwnmw

nmwabjkl

BOUNCE + TALL + BOUNCE + TALL +
nmwab
jkl
iopzey
TALL + BOUNCE + TALL + BOUNCE +
iopzey
zeyiop
TALL + WIDTH + BOUNCE + TALL + WIDTH + BOUNCE +
iopjkl
jkliop
TALL + BUMP + BOUNCE + (Static WIDTH 100) + TALL + BUMP + BOUNCE + (Static WIDTH 100) +
jkliop
nmwnmw
BOUNCE + BOOM + WIDTH + BOUNCE + BOOM + WIDTH +
nmwnmw
nmwabjkl
BOUNCE + TALL + BOUNCE + TALL +
nmwab
jkl

Make Your Own Logo

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In the Mix

Various logo compositions created by typing different combinations of keys on the keyboard • Various logo compositions created by typing different combinations of keys on the keyboard •

In Use

Examples of how the live logo activates in digital on the ZeyZey website • Examples of how the live logo activates in digital on the ZeyZey website •
FOR FULL EXPERIENCE BEST VIEWED ON DESKTOP FOR FULL EXPERIENCE BEST VIEWED ON DESKTOP FOR FULL EXPERIENCE BEST VIEWED ON DESKTOP FOR FULL EXPERIENCE BEST VIEWED ON DESKTOP
In the Mix
Various logo compositions created by typing different combinations of keys on the keyboard • Various logo compositions created by typing different combinations of keys on the keyboard •

In Use
Examples of how the live logo activates in digital on the ZeyZey website • Examples of how the live logo activates in digital on the ZeyZey website •

The ZeyZey logo (designed by Réplica along with the rest of the brand toolkit and collateral) is based on letters from the font Pimpit by Benoît Bodhuin and published by bb-bureau.

Overview of the font Pimpit by Benoit Bodhuin

ZeyZey

Located in Miami, ZeyZey is a music venue and cultural hub featuring craft cocktails, natural wines and rotating food from local chefs. ZeyZey is a vibrant and immersive world of sound and color, both intimate and expansive.

Réplica

Réplica is an independent design studio based in between Amsterdam, Barcelona and Bogotá with an international presence. Founded in 2020 by Camilo Roa and Juan Pablo Mejía, the studio explores the intersections between design, communication, research, media and pop culture.

Other Things

The letters of variable font BLIMP floating like helium balloons
Intro animation for variable font Pickllle