Bob Noorda
Bob Noorda (1927 – 2010) was a Dutch-born Italian graphic designer who lived and worked primarily in Milan. Steven Heller called him “an internationally known graphic designer who helped introduce a Modernist look to advertising posters, corporate logos and, in the 1960s, the entire New York City subway system.” Mario Piazza notes that for Bob Noorda “a logo that worked was a simple sign, as easy to read as a child’s picture book. It could be abstract or take the form of a monogram or pictogram, but it had to have immediacy, to be readily understood.”